Frankie and the Heartstrings, as they've been more or less non-stop touring of late, spreading far and wide their gospel of winsome vocals and romantic, dreamy-eyed pop. Indeed, the word 'gospel' is fitting as they've already professed to be better than The Beatles and bigger than Jesus. Plus, they apparently kidnapped Edwyn Collins' son and held him hostage whilst on tour with co-headliners, Summer Camp (who, as previously discussed, are amazing). So yeah - chances are, you've heard of them.
But I've heard of a lot of up and coming acts, and while I can perhaps nod my head accordingly when in a discussion of Best Coast's fuzzy lo-fi sensibilities, I've still never actually listened to them (sorry - promise to get on that soon). With the increasing access we have to music, it feels like there's an increasing apathy with actually listening to the stuff.
With that said, I don't think you should listen to Frankie and the Heartstrings because you feel obliged to; do it because it's just such lovely, wholesome music. On the surface their music perhaps seems quite simplistic, but that's the beauty of it - there's something worldly about the swaggering, crooning vocals, and the way their music seems to hook you in because when it comes down to it there's no pretentiousness about it, no spin; ultimately, Frankie and the Heartstrings make brilliant, swooning pop music. There's a definite nod to the 1980's and even the '50s in their work, but not in a gimmicky way - more because it's the music they grew-up listening to and thus are influenced by.
And as such, it's really quite a treat listening to them. So here's a present:
Fragile - Frankie and the Heartstrings
Enjoy, and go buy their recent single, 'Ungrateful' here. Their album is set for early 2011.